A webinar can be a wonderful business tool that can be used for marketing and sales purposes, and many companies are taking advantage of webinars to promote products and services in a value-added way. In order to make the most out of a webinar, however, it is imperative for companies to fill all of the available spots for the event. When filling up webinar spaces with participants, however, it is important to keep a few factors in mind.
The Target Audience
First, it is important to advertise the online webinar in such a way that spots in the webinar are filled by the right participants. Therefore, first determine who the target audience is and what may inspire the audience to spend valuable free time attending the webinar. There needs to be some value to the event that is provided to them. After you identify what the target audience really wants to get out of a webinar, you need to market your webinar so that it appeals to them.
The Drawbacks of a Free Webinar
You should consider the benefits and drawbacks of a free webinar. At first glance, a free event sounds like a win-win situation for your target audience and for you. However, some people may perceive a free event as nothing more than a marketing ploy that offers them no value. They will be giving up their limited free time to attend the event, so they want to make sure that the event is worth their while. If you pursue a free event, it is important to provide potential participants with a sneak peak of the content of the webinar so that they can see that it is worth their time to attend.
The Right Format
There are many styles of online webinar formats that you can choose from, and one of the increasingly popular formats is a webinar hangout. To host a hangout, you will need to work through Google+, and this provides you with the ability to open your webinar to the general public. This is a great option to consider because it enables you to include a greater number of participants in your event than you otherwise would have been able to reach or include.
Including the right participants in your webinar is critical if you want to enjoy the best results from your event. However, many companies are often challenged by the task of trying to fill up spaces at these events with those who they would term their target audience. The fact is that when you develop a webinar title and message that appeals to the target audience that you have defined and you market your webinar as providing some value to your audience, you will be able to more easily fill up your spots with the right participants. Finally, choosing a format that allows others to locate the event and to participate in it is important. By following these tips, you can most easily create an event that appeals to your target audience.