There are so many webinar services that you may feel overwhelmed when trying to choose one. If you ask yourself 3 questions when looking for a webinar service you may find that the decision to choose webinar software is easier than you thought.
What are the objectives of my webinar?
Knowing what your objectives are can help you determine the type of webinar service you need. Are you looking to promote your business, educate clients, establish relationships, and build leads? If you answer yes to any of these questions, then you will need a webinar service that allows you to have large groups of people in attendance and also allows some sort of interaction with your audience.
You may want to look for a webinar service that lets you sell your products with one click. If you are looking to build leads, a webinar service that has social media built in can help. Looking to educate your clients? Look for a webinar solution that allows for more than one moderator/speaker. When there are more speakers involved in a webinar your audience will become more engaged.
Will I use this webinar for marketing purposes?
You may have people come in late to your webinar event or not attend at all. In these cases, do you want a webinar recording sent them? Do you want to send a recording to those that attended so they have something to refer back to at a later date? You may also want to put this recording on your website or social media outlets to gain interest from people who didn’t attend the webinar event and might want to attend your next one.
For whatever reason, if you want to record your webinar you will need to look for a webinar platform that allows you to do so. It would be a waste not to record your webinar event. Believe it or not there are many webinar services that do not automatically record your session.
What’s my budget?
Knowing your budget will help you narrow the list of webinar services available. What is the greatest number of attendees that you expect? Don’t purchase a webinar service that maxes out at 500 if you are only ever going to have 100 attendees. Most webinar solutions worth looking at will cost anywhere from $20 to a $1000 a month. When analyzing your budget for a webinar service, make sure the platform the webinar software runs on will work for all your clients. To get the most bang for your buck look at webinar services that have as many of the features you want.
Choosing a webinar service can be difficult, but if you ask yourself these three questions, the answers should help you reach your decision. There are many webinar software solutions available to business owners, but there is only one solution for you.