Webinar Software: Why it’s Important for Businesses

Webinar software is a must for any business in this technological age. Hosting a webinar is a cost-effective marketing tool used to enhance the reach of your business and to position your company as an authority in your field. Companies that do not yet have dedicated webinar software are already behind the curve.

The Evolution of Webinar Software

In the late 1990s, the first true webinar software came out from Starlight Networks. Those services look nothing like the robust webinar software of today. Quickly following this, dozens of other web conference services emerged. These first webinar software services had minimal features and were clunky to use.  Companies that hosted a few online webinars in the early 2000s, now host dozens of webinars a year. Today, webinar software is more accessible and easier to use than ever.

Features of Webinar Software

Present webinar software services offer dozens of features that make hosting a webinar easier than ever. From polling features to automated reminders, there are dozens of things these new webinar software services can do. Webinars OnAir, an innovative webinar software service, offers interactive features that are built on a Google Foundation. Some of the key features include: monetizing your webinars, one-click registration, and participation involvement from the audience. 

These webinar features are important for your business as they help you to get the most out of your webinar software. Many competing webinar software platforms do not offer these key interactive features.

Why Invest in Webinar Software?

All companies need the right software to host webinars. Hosting a webinar can help your organization to position themselves as authorities in their arenas. Companies host webinars to demo products and provide educational opportunities. Some offer free webinars as a teaser so their audience comes back for more. Other webinar companies even record and post on YouTube to help grow their audience.  

If your organization has not yet invested in webinar software, you are already behind the curve. Some webinar software’s like Webinars OnAir offer innovative features that many webinar platforms do not. Webinars OnAir is the only webinar software that allows you to easily charge your attendees, and is the only webinar service that is designed for Google+ Hangouts.

Webinar software has come a long way since the 1990s, now offering interactive features to help you better engage your audience and to get your company the most bang for their buck. It can be tricky to decide on webinar software that fits your companies’ needs.  Decide on the key interactive features that are most important to you. Much of the webinar software currently available isn’t applicable to certain companies and you could be paying a lot more for them.

If you want webinar software that is robust and meets your company’s needs, check out Webinars OnAir at http://www.webinarsonair.com

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